With very little existing knowledge about the data needs of Viasat employees, we began with a discovery research event with various methods of design research to try to learn about the challenges that users faced when trying to find, understand, and activate data. We developed user archetypes and user journey maps to further contextualize our data. From there, we designed and user-tested a strategy using the product DNA framework. This is a framework that sets up guidance and design principles that can guide any decision product development teams need to make about the data catalog. This deliverable and others work informed Viasat’s metadata strategy and approach to data governance, as well.